Marketing
Your Home
Selling a home requires more than a sign in your
yard or an ad in the local paper. Dynamic, far-reaching, comprehensive
marketing is the key to selling your home quickly and for the
highest price.
Barker Realty reaches potential buyers via advertising
in all of the Santa Fe area’s major publications, on the
Internet, and in custom-designed color brochures. We do more advertising
per broker than any other real estate company in Santa Fe, and
our in-house advertising department produces some of the most
sophisticated and informative materials in the marketplace. Through
our professional contacts and affiliations and utilizing advanced
technological tools, we can make information about your home available
to qualified buyers in Santa Fe and across the country within
minutes.
We will customize a high-impact marketing campaign
specifically for your home, including an array of products and
services.
Online Exposure
We will create a page on the Barker Realty Web site specifically
for your home, including up to ten photographs, a detailed profile,
and a virtual tour (upon request). In addition, your home will
be listed on www.realtor.com, the National Association of Realtors
Web site, and other appropriate sites.
Print Advertising
Barker Realty offers a comprehensive print advertising program.
Our ads appear in every significant publication in the Santa Fe
area, including
- Santa Fe New Mexican (circulation
30,000): Barker Realty runs a full-page color ad every week
in the Sunday real estate section of Santa Fe’s daily
newspaper.
- Real Estate Guide (circulation
36,000): Barker Realty runs full-page ads in this official publication
of the Santa Fe Association of Realtors every month. Brokers
also advertise regularly.
- Homes Magazine (circulation
18,000): We run several pages of ads each month in this publication.
Brokers also advertise regularly.
- The Santa Fean (readership 85,000,
published monthly): Barker Realty advertises in various issues
of this magazine—which celebrates the people, places,
and lifestyle of Santa Fe—during the year.
- Santa Fe Trend (three issues
yearly, 35,000 copies printed): This magazine, published three
times a year, focuses on the architecture, interior design,
art, style, and personalities of Santa Fe.
- Inside Santa Fe (annually):
Inside Santa Fe is the premier travel planning guide for the
Santa Fe area.
- Santa Fe Opera Program Book
(June–August yearly)
- The Eldorado Sun: We highlight
properties in the Eldorado/Hwy 285 area in this monthly publication.
- Los Alamos Guide (monthly)
and the Los Alamos Monitor (daily): These publications
provide further exposure to potential buyers across northern
New Mexico.
Color Brochure
Our in-house advertising department will design a full-color brochure
to highlight your property and all its best features. Brochures
are displayed in the Barker Realty office and are available for
download on our Web site.
Office Meeting and
Tour
Barker Realty associates will discuss and familiarize themselves
with all the details of your property and view it as a group.
Multiple Listing Service
(MLS)
We will submit your property to the Santa Fe Association of Realtors'
Multiple Listing Service. We will promote your home to this group
and, with your permission, open your home for a preview by all
Santa Fe Realtors on a designated day. This provides maximum exposure
to other licensed brokers in the area.
Home Staging
We’ll visit your home and help you prepare it for showings.
We’ll provide you with advice on the most cost-effective
way to put your home in peak condition—a few small steps
can help increase the likelihood of selling your home quickly
and for the highest price. If your home is vacant, we often suggest
outfitting it with carefully selected furnishings and finishes.
Visit our page on home staging services
for more details.
Signage
A sale sign will be placed prominently on your property. National
statistics show “for sale” signs alone generate 20
percent of all actual buyers.
Lock Box
Your home will sell more quickly if a broker can show it to as
many potential buyers as possible. With your permission, we’ll
outfit your home with a lock box—which holds a key that
only qualified brokers can access. Homes with lock boxes are shown
far more often than homes requiring an appointment.
Showings
Your Barker broker and others will want to show your home to prospective
buyers. We’ll make appointments with you in advance, and
your broker will follow up with feedback and information about
any interested prospects.
Open Houses
We hold open houses regularly. At your discretion, we will arrange
an open house for your property, which will be announced on our
Web site and in the Sunday New Mexican.
Buyer Screening
Your Barker broker will screen potential buyers to determine if
they are truly interested in your property and are qualified buyers.
This will help ensure that your home is shown only to those who
have the interest and ability to buy.
Updates
We will keep you apprised of changes in the real estate market.
In addition, we’ll inform you about industry response to
your listing as well as buyers’ reactions, the status of
competing properties, how often your home has been shown, interest
rates and availability of financing, and the condition of your
property.
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